[Annamain]

The success and popularity - is the point of view of society. She can talk about as an artist, but maybe not. Today, the tools and technologies of mass media development, so that the artist himself has little value - unless a bright personality (otya with certainly a lot of problems). There are technologies of promotion is the impact on the collective unconscious.

Because now the post-industrial period of development, the product itself has less meaning. And more - promotion ideas, report it to the people - and this is just a technology is. People often himself can not escape from everyday life, and if accidentally pulled out - it is not poimayu what happened. Therefore, the easiest run to the masses the idea of a gap pattern of behavior. This - the usual piarnaya technology. Scandal - one of the options, but in Russia - even more so.

Added after 2 minutes
Promotion through the scandal could be for any artist, but could find himself attachments so that can all play. This artist does not have a chance to adjust to the ready-made taste, pokolku wave of interest created expressly for him.

Konyunkturschik does the same in another way. He uses the wave of interest, which is already there. Look, there is some movement and adjusts ready. Therefore, the scandal he was not particularly needed, and even a hindrance. Much better to cut a welcome and interesting topic, especially since there is less risk, and longer effect.