I do not understand what you mean by comparing the level of art and to consumers.
But of course I believe that consumer quality pictures are important when it is selected, like any commodity. Just take them to be together (without extracting individual) criteria for the goods, which play a decisive role in choosing the right product by the buyer of several alternative products with similar functions. Criteria-functional, economic, anthropological. Function-"hang on the wall and enjoy the work, or envy (what someone close). The economic-stability, growth, liquidity.
And a very important aspect of anthropology, ecology, beauty, and (not have a negative impact on privacy rights).
Now, test the pictures, who do you buy, Soutine or Degas (his lead, as mentioned earlier)? And check the list of consumer qualities.
This cliché qualities can be applied now and in the other. That's why I wrote that Medvedev has a clear consumer quality (especially in its segment).
P.S. And really, any of 2 listed above the level of art.
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