In the world there gallery at the same time exhibited works 100000 artists, gallery, in which students of the school of fine arts Buenos Aytsresa can posvstrechatsya with Korean videastom and talk about the latest market trends and the influences under which fall within each of them. This virtualnyya gallery of Charles Saatchi - a real Tower of Babel, where talk of contemporary art in all languages, and which is growing faster than the Chinese mega-cities. However, the site is translated into Chinese language - the actual art goes back to the East.
It all started as a temporary solution, but not as a grand project. The thing that was planned period of several months between the closing in 2003, the gallery is placed in the district du County Hall, and the opening of new premises in Chelsea. This break every inhale, and ultimately, the new facility was opened just over 3 years. And in anticipation of a magnificent new premises, opened in October, the Saatchi gallery could not afford to completely disappear from the artistic landscape.
How to keep a shop window? "I absolutely knew nothing about the Internet, it's not my generation. My fourteen-year-daughter called me a "fossil" - Saatchi says, coyly playing in the old man. In the beginning we wanted to just make one page to specify the location and hours of work organizing the gallery. Just such silly things, you know, and then ... This page has become so, what is it now "- he shrugs, as if to say:" What can I do? ". World of Art consists of 1000 artists, which focused the attention of all. However, in the world there are thousands of artists who have never had the opportunity to show their work. This site is intended for them. "
For the artists potentially - it is an opportunity to cross the vast distance that separates the art school of the workshop, from the galleries, and zaetm gallery from the fair from buyers. For visitors to the site - it is fair art nadomu, as well as virtual trading as eBay. "Twenty years ago the threshold galleries shifting from the desire to open a young hudodzhnikov only dedicated to the public" - reads the inscription on the site, record them which regularly visits. "Here, shy people may consider the pictures for your pleasure. Our visitors can see works by artists - watch them on the screen is not the same thing to see them in reality, but that's another problem - they may come into contact with the artist and a bargain for his work, and neither the site nor the Saatchi gallery does not interfere this and does not require any fees.
«Ask Simon»
Virtual gallery Saatchi serves as a calendar and library - it focused on an impressive amount of information: the ongoing exhibition, art criticism, a review of the specialized press. Add a list of blogs of different personalities, videotaped interviews, reports on the opening day. Also add that many institutions - art centers, museums or private organizations - can be placed on the site information about its activities. Finally, the neophyte may join the bidding through the rudiments of the link, leading to the site of the auction house Phillips de Pury & Co, with which Saatchi gallery cooperated. One click on the "ask Simon" - and the auctioneer Simon de Pury is responsible to you through the footage thematic mini-video.
All that Saatchi was doing, he makes a big way - and, if possible, ahead of all others. The man who so often criticized in that it creates and destroys the market, using multiple names with hypertrophic Commercial value, given its name for the development of the first global picture. This - a new degree of accessibility of today's art. The number of visitors has increased steadily, as well as a database of potential buyers, Saatchi has become more famous, and of course, this can not affect his personal business - the logic completely irresistible.
Weekly selection
Yes, all this is so, but ... this site is democratic, global, open to all, but very quickly it became very congested. Any site like a newspaper, the city, the brain must organize your material. However, the ever-increasing avalanche of new data and compromise the structural and technical organization of the site. This explains the need to make selection and weekly coverage of certain segments of the data - those involved twelve teams of specialists Saatchi. It begins violated complete freedom of the platform, so visitors are beginning to focus, shape their tastes, that is, to create and destroy the market. But how can I avoid this?
Charles Saatchi regularly checks its new toy. "I spent hours behind the screen" - says this homebody. He recognizes that the truly interesting things are "not more than 10%of the total, but he can see the rare gems, which can put their pocket money. Very quickly the site started to enter the art critics and other "saatchemanyaki": this is a shark, nor is acutely aware of the benefits, select on your screen beginning artists and is now doing on a global scale what it had previously worked in the UK. Then our super-collector put a rule: do not take any part in this game. "I do not buy on the site. I just watch. Maybe it complies with its formal commitment, but maybe he buys through nominees or other obscure ways, but one way or another, it is clear that he does not forget about their own interests and looks far ahead. Saatchi predicts: "In ten years all the most famous names of the art world will come to this site.
http://www.saatchi-gallery.co.uk/