Compound product that has to do art market is still referred to as spiritual, but the spiritual content of the market has moved from a product in the field of management.
Winning the third estate was in need of galleries, explaining to customers why this picture to buy. Lorenzo the Magnificent in the services gallerist is not needed, he realized that he needed, but Jourdain, who wants to be like Lorenzo the Magnificent, the gallery is required. Subsequently, the gallery owners have pressed the curators - the time has come mechanization, mass nature of artistic activity, and it took checkers, sorting feature streams. Curator - this is not the seller, but marketing manager.
Characteristically, the profession of gallerist that it retained just in art arose another mediator. Today's market increases the number of intermediaries in the sale of goods is inversely proportional to the labor expended to manufacture the product.
Work of the artist itself is worth nothing, but going through the proper authorities (opinion of galleries, curators, recommendations, certificates, museums), it becomes a commodity. And each of the instances has a material interest and, consequently, increases the commodity price of the product. Since coats sewn Serbian wage workers, increasing commodity costs, if his being accomplished in Hungary, sewn to it an English label, and sell in Russia. Labor process usually takes a minute: a stick to beat, to be photographed naked, paint the box. However, related activities (organization and presentation of exhibitions, advertising, media, transportation, insurance, directories, movies, etc.) requires a lot of money and the cost of this process is included in the total price of the product.
Accordingly, the profit in relation to the cost of labor increases in times: contemporary art, which produces an inanimate product, much more expensive than the previous art, which vozilos with the process of animation works. Of course, profit from art depends entirely on the management. Declared the art of the symbol of free expression, the curator of the right to expect that civilization (which proclaims the freedom of its primary purpose) well a symbol of pay. Profession curator became much more important to art than the artist's work - just as the activities of the general manager of the oil company is more important to business than the worker standing at the pump ... "
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