Scientists have found brain region responsible for the formulation reputation
 

Scientists have found brain region responsible for the formulation reputation

02/12/2009 15:26

MOSCOW, Dec. 2 - RIA Novosti. Formulation of a man's reputation is with the right side of the proportion of prefrontal cortex, a violation in which hinder man overcome temptations and resist temptation, even knowing that it is detrimental to his reputation, the researchers reported in the article published in the journal Proceedings of the National Academy of Sciences.

The authors of the work, scientists from the Institute of empirical research in economics in Zurich, led by Ernst Fehr (Ernst Fehr) have managed to develop a complicated experiment involving volunteers, through which have proved their guesses as to which area of the brain helps people in their lifetime to work on his reputation.

Swiss researchers proceeded from the assumptions that in the modern social system work on its own reputation demands that people long-term and sustained effort, but the neural basis of this social mechanism is still studied very superficially. The authors suggest that an important role in the work on reputation are side plots the prefrontal cortex, as previously has been shown that these areas are involved in suppressing the most basic human reactions to external conditions, and the formation of reputation, according to scientists, it is impossible without suppression of a desire for instant profits.

In their experiment, 87 volunteers involved in exercises that have offered to play on trust. In each round of this game two anonymous parties were invited to 10 points, each of which corresponded to about $ 0.25. One of the participants (investor) should refer to the second one, four, seven or 10 points, leading to increased fourfold. After this, the second of the participants (trusted) had to make a choice whether to return to the investor received a quarter of the points, return it to him half of the total amount of points or to leave everything yourself.

Thus, the maximum enrichment of both players occurs when an investor gives all his 10 points in the lead trustee, who, receiving from the lead is not 10, and 40, divides its available 50 (10 +40) in half and giving half to the investor .

At the same time, and investors in each new round of anonymous had information about how to behave in the last three rounds of new trustees, and could judge their reputation of honest players or aspiring to enrichment by any means. The researchers believed that if participants in the experiment since its inception will seek to maximize the enrichment, it will affect the attitude of the part of investors, which in future will not trust them large sums. Prisoners could also keep track of their moves.

In half of experiments, scientists, before they start, acted on the side of the prefrontal cortex of subjects with low-frequency repetitive transcranial magnetic stimulation temporarily to a small degree in violation of the work.

As a result of such exposure on the right side of the lateral prefrontal cortex, the subjects, according to the observations of scientists have lost the ability to image an operating time of one round of play to another, while preserving representations of the principles of fair play and were able to generally behave altruistically. The impact is on the left side of the cortex had no such effect.

"Thus, people with broken right part of the lateral prefrontal cortex can not continue to resist, even knowing that this will worsen their reputation, which suggests an important distinction in understanding the principles of human behavior and the ability to adhere to them during their interaction with other people "- the article says.

http://www.rian.ru/science/20091202/196620848.html

Something! Is it true? Interestingly, and in such a society (albeit hypothetical), where reputation does not matter, these lobes are not developed?

Tjutchev, you do not even know how to help me!
 I still could not explain the behavior of some of his characters.

Dumaiu, chto daze gipoteticheski, takogo obschestva net .;)

So in fact the notion of reputation raznyatsya.K example Elton John - for some, but for others SIR Pedro. Well, with the Leader, past and present - in general confusion.

I'm here, too, just in unison question to ask: what is reputation?
Good, bad? ..
Hilton remembered .. (beauty-debilka which, I forgot the name, Hillary, I think) in modern Western societies more clearly "known" - and what is not primarily .. And all and all of this revolves and depends ..

NATA NOVA, you are normal. Some fancy. :)
Look to the left, under the avatar.

Added after 1 minutes
This is not a reputation. This is the role of personality in history. :)

Added after 5 minutes
This - Clinton. And that - Peris.

Exactly! She!
(Sorry, Hillary!)
Well you Illustration than what is associated with reputation ..

 What we have here in PR specials? Alain, I think. Here let her explain what the image, how it differs from the image and reputation.
Let their own, self-proclaimed reputation enhanced. :)

 Dear, you did a lot of people read! You probably have this image?! Nonsense then.