- This is a very well-known, respected brand that represents the
network of independent but interrelated in several publications
countries. The first Italian edition appeared Il Giornale dell'Arte,
Founded in 1983 by Umberto Allemande. His publisher still
Day produces not only a monthly newspaper about art and
architecture, but also weighty book of the same orientation. In 1990,
Allemand decided to expand the geography and the audience of the newspaper: the emergence of
an international edition of The Art Newspaper in English.
Revision is based in London and New York, the newspaper is distributed
mainly in America and Europe. Later, having other
subsidiaries of publication: French and Greek. The style and concept of The Art
Newspaper - namely newsprint, a news feed of information about
arts. The main emphasis is on facts and expert opinion.
Journals of the art in Russia is traditionally practiced some, I would
said a esseistichesky style. The policy is in The Art Newspaper
and that is to spread the news-friendly approach to all
world of art. It is also important that the publications included in this
international network, are able to borrow
information from each other.
- Is it right to say that The Art Newspaper Russia
appears on the franchise? If so, what are these
conditions?
- We signed a license agreement providing for
exclusive right to use the materials in Russian from The
Art Newspaper and other media networks. The solution that
is selected, we will take on their own. Naturally, each
room will be and materials prepared by the Russian edition, about
what is happening in Russia and our neighbors. However, the license
implies that we keep the spirit of the publication and its format. However, this
does not interfere to make adjustments, such as the layout: each country has
their particular perception of publications about art. For The Art
Newspaper Russia was commissioned a mock-up, it made perfect
Designer Dmitry Barbanel. I can say, for example, that in our
the newspaper will have more pictures than in the international edition.
- Does the presence of your newspaper's own original
content that the networks in other publications will be more material
about the Russian art? They, too, have the right to borrow
information from you?
- This right they have, but I can not predict how
they are active they will enjoy. In this part, they are likely to be
guided by their own interests - just as we do. I want to
only note that all these years, starting with 90, The Art Newspaper
quite a lot written about the events in our art. As a recent
London, I specifically looked archival binder was
struck by the number of news about Russia. I hope that now this
the tendency will be expressed even more noticeable due to the contribution from our
hand. Especially since we do not intend to dwell on
Only the artistic life of Moscow and St. Petersburg. We will try to
to keep their attention in the event the entire Russian-speaking
space.
- Eliminates a bet on the possibility of the objectivity of the newspaper
the appearance of polemical material in the pages of The Art
Newspaper Russia?
- I got the feeling that in recent years, our art critic
farther away from facts to interpretations. Sometimes it
great, but one problem is that to convert these
texts for foreign audiences is simply unrealistic. Yes, and many
our readers have difficulty understanding or other
context. The style that dominates the domestic art-criticism,
looks a bit intrashop, "not for everyone." We do not expect
only to professionals but simply educated and
interested in the art of people who do not have to own a
nuances of the subject. Newspaper ethics assumes that all the information
necessary to understand the plot, must be contained in the article itself.
It's no secret that the art scene there are various factions or clans,
speaking in his own lingo, and applying the estimated
criteria. We will have no division in the "right" and "wrong"
arts. I believe that the meaning of this project is just to
representatives of the different camps could find on our territory
a common language. That, however, does not exclude the presence of do not coincide
opinions. I would like to push forward the figure of the expert, capable of
to the professional judgment of its subject. For example, in a pilot
issue we publish the translation is literally cry from the heart of Australian
restorer, who is engaged in the restoration of the modern
murals. The problem seems to be uzkotsehovaya, but
a qualified opinion on it from the inside is able to generate interest
the general public ... Anyway, I hope that our paper will be
International, but not Babylon, and that authors and readers will understand
each other.
- Many art publications have focused primarily
for contemporary art. It is clear that you do without it
cost, but it is expected to observe a certain balance
while covering various aspects of the art of living?
- We're going to cover artistic events of the maximum
widely. I just stated, we list the topics that was
understand the range. First, we will regularly write about the restoration
and preservation of cultural heritage. In this area, seething with serious
passion, there are some very interesting stories, and we are definitely going to
handle it. For example, in The Art Newspaper Russia will be an article about
reconstruction of the avant-garde projects. As one of the main
examples taken reconstruction of "Workers' Club" by Alexander Rodchenko
represented now in the Tretyakov Gallery. As far as legally
include a modern replica, even if performed under
original drawings in a museum exhibit? Or take the subject
cultural monuments affected by the hostilities in a different
parts of the world. We know, for example, that the recent revolution in
Arab countries have caused enormous damage there the museums and other
cultural sites. This kind of thing is extremely interesting, but
have very few of them wrote. We also brought a large section,
dedicated to museums. Typically, the phrase "museum life," all
wince-old women presenting immediate supervisor, but
Actually there's a lot of entertaining of all: the politics of museums in
for the audience, and different approaches to the price of tickets, and
the formation of boards of trustees. As the museum can earn
money and that they should spend? In what ways might
to replenish the collection in the present conditions? What are the forms
interaction between the museum and the art market? Similar questions
set, we will delve into them. Another section includes the fact that
in English is called features: detailed studies of a
issues, special reports of the amazing places to which
None of us did not get, or the history of the various genres of art,
For example, public art. A large part of the section is art
market, its analytics: what kinds of art rise in the price? At that
not make a bet? What's the problem with auction houses? Many of our
Collectors today are interested in Western art, and
Additional Navigation here can not hurt. We also plan to give
reviews of books on art, all significant innovations in this field.
Finally, we will have a functional, practical section "Calendar"
with announcements of all the world's major art events such as exhibitions, festivals,
fairs and auctions.
- How and where the newspaper will be distributed? Are there still
any format other than the paper version?
- We will, of course, spread-the-counter - a network of bookstores
stores. Now it is a major Russian cities: Moscow,
Petersburg, Nizhny Novgorod, Perm, Yekaterinburg. Perhaps the
added to Kiev, where many Russian-speaking readers. But the main
emphasis is on subscription, including electronic. Price will not be
high, so afford to buy the newspaper will be able to virtually all
attend. We also count on the interest of libraries.
Hot news let us put on her page on social
networks and applications for the iPhone and the iPad. Although I personally and all of our
Road team is the paper version. Art world, no matter how
Strangely enough, the material continues to be a very even
the virtual era. Paper and paper, in a sense supports
this line: the publication can be taken in hand, poshurshat them to consider
Pictures in printing performance. But, of course, the fans
electronic formats will not be deprived.