My new book "River Keeper"
 

Finally, in EKSMO out my book , which is about the art and business. I do not know what the publisher had feared , but it has lain for three years and on the way to the press lost the title - " light keeper ". Focus groups have shown that young people do not know the meaning of the word. Now it is called "Keeper of the River ."
This, of course , not a tutorial , but some of the practice of promoting artists present. As well as horror, mystery, and, of course , love <! - ~ 1 ~ ->

I did not write the annotation <! - ~ 1 ~ ->

But about the artist Vadik Ogloblina you?
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Cyril Syzran, about the artist Vadik Ogloblina - I <! - ~ 1 ~ ->

iosif, congratulations on the book release!
How would you define its genre, so to speak, the target audience?
(And the name of pity, of course, but if you do not know - so do nothing.) This is the first question.
And the second - since you came, sin is not to ask: what is now busy with Igor Sapunkov?
The work is new?
Will show?

Allena, the genre of "Guardian" has turned out not quite clear: a cross between an adventure novel, drama, comedy, thriller and soft. They (EKSMO) Mystic little scared, but in our ordinary everyday mysticism much more than this book.
So the target audience is the standard - people with neatrofirovannym brain.
By the way, I've been vouchsafed to release EKSMO affair with immersion in practical psychiatry. All too afraid of marketing problems (called "Madhouse" was changed to "Do not worry, I'm next") but it was accepted well. It is evident that our society is close to <! - ~ 1 ~ ->

And Igor Sapunkov busy always the same: create a new reality from an old, passing through his head and hands. It works a lot of time and a lot of the exit, go for new things - this is one of my main pleasures: you never know what you see. Even on the technology. And almost always interesting. At least, I <! - ~ 1 ~ ->
Incidentally, I almost gave up obrydshim advertising business and finish repairing the gallery. However, the gallery, says loudly. Rather - a communication slot. With the prefix-art. Starting next week, I invite everyone to visit.

In vain were afraid of the book you seem interesting . Why do think so , because nothing else read it? Because the book on advertising that you kindly presented to me at a recent workshop (which I hope was useful ), participants first copied and then jewels for me, like you know everything , and so , as we have .
Have not seen such a rush for the tutorial .

Konstantin, thank you for your kind words . The workshop is really useful, not for nothing that the speakers accompanied by applause. Although I would have made it a three-tier . The first level - the one where I was. And the two advanced , which would give the technique of production and advertising of the product, organization and practice of advertising and public relations activities. A separate session would be put on cross- promotion , as ever of all do not have enough money, but it's the only way to make everything cheap , and sometimes even earn its own advertising.

So it's already there. Only the sequence is reversed: the three most popular seminars have an "everything ". You see , we talked about not looking at the presentation because the audience is always different and we dwell in detail on exactly what is interesting is that people would read and not according to plan.
By the way , this time was to be a television , film the show for some of the competition. Something does not come at the last moment .