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Artem 24.07.2011 17:56

The art market as it is
 


              Net art in the sticky clutches of speculators

The art market as it is

Publication Openspace.ru publishes letter Franco-American galeristka Farida Kado in the newspaper Liberation, which is very pathetic Kado denounced modern art market makers ...

We publish this passionate text of direct relevance to the Russian art scene, courtesy of the author and the newspaper, hoping to open a discussion about the state of the global art market and what role it plays Russian buyers, collectors, dealers and gallery owners.

Globally, the commercialized world where everything is considered, should bring as much profit, art can not escape the general rules. It is a kind of business. Its traditional figures - artists, intellectuals, gallerists, critics - now invisible and inaudible. However, most of these professionals continue to do their job, they live by their labor, silently suffering from the indifference of the media who only talks about the financial or commercial dimension of art, measurement, of course, important, but to which art can not be reduced.

"Hit the jackpot", "passion of the art market," "collectors - trendsetters," "fantastic profits" - that's what words to describe the art fairs today. Bombarded the reader information about records, "24 million euros for two hours," "From the auctioneer's hammer under the flying spray of gold ..." The numbers, numbers, to intoxication, dizziness, ad nauseam!

These excesses in the contemporary art world makes me break the silence. I have now more than thirty years gallery in Paris and New York, I was the curator of several exhibitions in museums and exhibition halls in France and abroad, and I just lose my speech. Money has become today the sole criterion judgments. Press only writes about the "locomotives" of the market, inflating the names of super-Marchand, who rule these business empires.

These characters are raspiarennye the top lines of all ratings. But to enter ratings in art - that in itself is a scandal! Many newspapers and magazines publish lists, fifty or one hundred most important artistic figures. The "most influential people in the world of modern art" has its own roster, as if they were rich heirs or profitable commodity products. But the role of the press is not to strive for sensationalism.

More rarely you can find texts in which we are talking about the historical or cultural significance of a phenomenon. Of course, the art market exists, and it is normal to announce how much it costs what it represented, but in fact it still is not about oil! Art - not a commodity, not a product exchange. But prices reach such heights that it pollutes the information field.

Own works of modern art - it was a sign of belonging to the class of the great world, all the nouveau riche in this endeavor. Professional media presents us with people who quickly make a fortune, buying works of art to capture the imagination quantities. Methods for their stunningly simple: to buy everything, all in a row and for any price. And then get rid of all this, as soon as any new idea. And in the process cut down a good added value to the detriment of the naive collector.

At the risk of ridiculous, I would say that the collection - it's lifework is the story of the senses, it functions as a kind of psychoanalysis, it is accompanied by a collector and he opens himself. The worst thing - is that these new collectors, people who do not work or look for a work of art, nor to think about it, now create a "taste of the time." A handful of so-called patrons, using the tax benefits (for which we fought in 1980), dictates fashion.

This added dimension and mafia - everyone knows that buying and selling works of art has become one of the fastest and most reliable way to launder dirty money. Originated a total, an intolerable chaos! Many professionals, like me, waiting and hoping that imposters who artificially inflate prices for several artists, stars, would be exposed. Because the whole rickety structure is based on ignorance and lack of culture of new customers.

Those whose names are on everyone's lips, because they finance large-scale exhibitions, not deceived: for their personal collections they buy something really valuable, and the big names are used only for public relations in the media. Other kings of the art pay and much, his court, so they scurried around the globe in search of millionaires who do not know what to do with their money. Russian oligarchs buy auction houses, which give customers even more ignorant than they are willing to buy one knows that, his eyes closed, if only it was worth the countless money! Billionaires Qatar grab everything on the fly.

Princelings of the art world take advantage of this to get rid of all that they bought at inflated prices. The art world ruled by a handful of Meydoffa who, not believing in your own product and sell everything from fly, peresovyvayut of Russian arms in the emirate's pockets that they would leave themselves, whether they are even slightly unsure of the value of this junk. We have before us a scene "who can escape to," where everyone in a hurry to get rid of what should be called toxic financial products and does not ask what will happen tomorrow. Before our eyes the art world is sinking, and we are silent.

Some shout his indignation, as an art historian and curator Jean Clair (Jean Clair), who rebels against the "art of traders," and reveals the vicious mechanism that leads "from culture to culture (culturel), from culture to culture of money." [Sociologist] Eynish Natalie (Nathalie Heinich) raises the question entirely grant funding by the state works and institutions, which remain at the same private property (in France. - OS).

Press time to give the floor to those who still believe in art and artists, it must fulfill its duty by informing the reader not only that, how much it costs. It's time to talk about artists that they make and put up, and not only those who miraculously caught the attention of millionaire who is not even being able to remember their names, boasts that he bought three kilos of Chinese and five kilos of the Hindus. I deeply disgusting it all, and many, like myself, feel that they are a victim of the dictatorship of taste and money. Since the value of the reduced now to its price, the old art lovers completely disoriented.

When the ears are a substitute for the eyes, intuition and speculation choking feeling, which is still the most important selection criterion. It's time to get out of arts professionals to its reservation. The silent majority has to be finally heard. Many of us share that frustration and a feeling of powerlessness in the face of an aggressive minority. Wind will sweep away the stories of these students magician who transformed the market for contemporary art in the country of fools! We must now forcefully to protect other persons of the art market - that this, which operates in the shadows, away from the lights of the ramp! - http://al-ghe.livejournal.com/111733.html

kazerov 24.07.2011 19:29

interesting article ...

Цитата:

Сообщение от Artem (Сообщение 1718973)
Professional media presents us with people who quickly make a fortune , buying works of art to capture the imagination quantities. Methods for their stunningly simple : to buy everything, all in a row and for any price.

in my opinion it does not, work at least I do not know these ... :)> not be refused , dating from ...
can anyone know?

Тихая Сапа 24.07.2011 21:10

Article touching all the more because it came from the pen * lipkolapogo speculator . " For a gallery owner who , by and large, if not a speculator ( in greater or lesser degree).

 Press the yellow of course , but how to resist, if stories about the treasures and unheard-of freebies are always more interesting to the public than the articles on the concepts and creative development. It is know in the XVIII-XIX centuries , most art critics were men , and secured tsenivshie artistic taste above all else. Democratic gains of the twentieth century, trampled them as a class. So the press can ask , but little hope not to creep out the same to them , poor fellow , from his own skin ( " born to crawl ... " and then on the text. Oh holy was convinced that everything about the sky understood) .

In general, a touching theme for discussion with friends gallery owners (each of which considers itself the engine of high art (at least )) for a tasty dinner with expensive wine.

iside 24.07.2011 22:40

After seeing the site , Mr. zhy Kado (link), the work of artists whom she represents, as well as the press section , in which there are news articles that attacked at Gagosian , then someone else ( translated by Google translation quality and below average) I got the idea that much of a difference between work that is Gagosian and it is - no. Well, he has painted, brighter , more abruptly, even through the Internet shows that solidly made ​​- it faded , but smaller. Income - ho, of course not comparable.
Therefore, the impression that it is a way peara : Come on , I will come -ka I , Larry , look, once again , and I will write about , is cheaper than to go to Basel (where the gallery was the last time as much in '84 ) and noise a lot. ;)>

NATA NOVA 24.07.2011 23:15

Цитата:

Сообщение от Artem; 1718973"
We must now forcefully to protect other persons of the art market - that this , which operates in the shadows , away from the lights of the ramp

( I'll try ekstraktirovat sense )
 If you keep long ( blah blah ) to a single story storoke , then:

There are two (2) art market , " bad ( country of fools )" and " good" (a real , unseen, in the shade ), this one good must be protected, bad wind sweep of history. ( how to protect the author and does not offer a sweep when the author does not expect )

I understood correctly ovnovnoy sense?

Самвел 25.07.2011 00:00

Цитата:

Сообщение от NATA NOVA; 1719271"
There are two (2) art market , " bad ( country of fools )" and " good" (a real , unseen, in the shade ), this one good must be protected, bad wind sweep of history. ( how to protect the author and does not offer a sweep when the author does not expect

Honestly some time ago, I also thought that the wind will sweep away the bad stories , but now I have this belief , but rather there was another assurance that this will never emerge. Well, who needs the stale bread of nature? Even the present will not be successful unless it is dressed in clothes posredsvennuyu .

Кирилл Сызранский 25.07.2011 00:18

Цитата:

Сообщение от Samvel; 1719343"
Well, who needs the stale bread of nature?

Now many people use only environmentally friendly products, grown in pure outback.

Цитата:

Сообщение от Samvel; 1719343"
Even the present will not be successful unless it is dressed in clothes posredsvennuyu.

 And here you are wrong.
Pay attention to the experience of Western consumers or customers in the U.S.
Environment, Health there to worship erected.
 No one in which "wrap" is not paying attention.
Here, read:
Цитата:

15 years ago in California, which, as then, and all of America, not too famous for quality products, started a big government program to support farmers. The aim was: to create healthy competition market. Anyone could get a hundred square meters of land for the garden for a symbolic dollar. Farmers are allowed to hold Sunday markets without rent, and free to park there customers cars. TV on farmers and their products show more than the president and senators. People inspired: this is important for the future of the country, all prepared from local produce, buying in the markets, supporting farmers, and eat in season to eat organic foods have sought, by all means of local production and seasonal. And yet how great it is to buy your friend a farmer, which ideally should be friends, discuss soil and weather, and then find time for long meals cooked personally with family and friends and maybe break your garden or flower bed at least, and finally to understand what joy and happiness. Here, you may be surprised, but thanks to this program in California was discovered more than 1,000 markets. We have, as you know, their number decreasing from year to year, and now the Moscow authorities generally want their iznichtozhit. Why - is understandable. Much easier rekitirovat supermarkets. Two years ago, in the heart of California's Santa Monica I saw an amazing picture. In general, wandered aimlessly along the boardwalk - there the pedestrian street of chic boutiques, and suddenly found among the shelves with slides of fruits and vegetables, with a handful of greens and pyramids of cheeses. Promenade resolutely crossed the market - only after going through it again, you could window-shop. Well, imagine: it is as if we travel from the Tretyakov Mercury Bosco went to Gunma kolkhoz series. However, neither the sellers nor the products do not resemble our market. I've never seen blue corn, white with bluish streaks, some marble eggplant, though such a tiny toy broccoli and artichokes, a variety of grades of beet tops and the young beans. Many vegetables and fruits I do not know, others only partly resembled something familiar. Seeing one of the stalls a mountain of grape leaves, I thought: maybe they are also making dolma. Even decided to ask the seller - the gray-haired man intelligent youthful appearance, something resembling a school teacher. I did not expect that willingness with which he immediately introduced himself and began to tell Alex that the young leaves are very nice goat cheese wrap (he immediately pointed to the counter where you can buy the most suitable for this case) and fry in olive oil - minute, two on each side. Fried leaves, he said, turning into a thin crisp, which keeps the cheese warm lava - a wonderful appetizer for dry red wine (already tried, but with saline leaves all are). And leaves a little more carefully promaslivayut, wrap them in fish and fry on the grill - then it does not lose the richness and saturated delicate flavor.
Читать дальше... 
All of a sudden Alex winked at me and squinted his eyes to the right: at the next counter there was Julia Roberts in the same way as I am, chattering away about something with the seller of herbs. Well, Hollywood is nearby, but that's because she went to buy green? Then I realized the logic of the location of the market: it is even more fashionable place in town than the most fashionable boutiques, and the product is exactly butichnogo level. In Los Angeles, as well as throughout California, the craze for organic food has become a new religion. Organic (grown without chemicals) products are sold here is not only quite expensive supermarkets "Whole Food", but in a cheap network "Wallmart". However, considered the highest quality food from the market. "In the 60s and even 70s - Alex explained to me - people were content with the supermarket with two kinds of potatoes and three varieties of apples, and now to all realized that this product can only be on the market. Previously, I was taking for a penny a large retail chains unripe grapes, they were afraid that the chasm can be fully ready in stock, but now I'll quote the product on the market at the height of his maturity, and it is being bought for good money "(note that there are" good " Prices below gorozdo "Lavochne" despite the fact that work much more expensive). When I asked him if he was afraid of the crisis, Alex cheerfully replied that he was confident in myself and in the future, regardless of whether the dollar falls or rises. Because high-quality products - it's the last thing Californians themselves fail, they say, they have realized that there is true value. He told the story of one of his friend, who found in their own land to some unusual form of gold chanterelles and truffle-scented in just a few years became a rich man. In the same market, I saw just a dream Vera: a huge table, and around him were busy people - they were recorded on a free lecture at the city library, where each week by local farmers and chefs, and scientists engaged in the breeding of new varieties and restoration of the lost. It turns out there were talking about our Nikolai Vavilov, that great agronomic revolution could happen in Russia. Alex did not understand how did it happen that a man who discovered a way to feed the world, was sentenced to death, starvation camp. Thank God it's so hard to understand. But to you and me it's all so clear. And it is not clear how the people live in Santa Monica, who, unlike us, do not know yet who will be the next U.S. president. But we, unlike them, there is a way of life that is glamorous (though seemingly they, not we live next to Hollywood). According to its laws, decent people - those who are on the ruble, to whom do not care how much that 50 or 5000 - does it really matter? Other - mindless cattle. And how much you find yourself in this ruble, which it earned its bablosik question is not so important. When there is no morality and law, the only criterion of "decency" - Salvage, which is known to be winning everything, even though its source of corruption of minors.

completely here.

NATA NOVA 25.07.2011 01:28

Цитата:

Сообщение от Silent Sapa ; 1719141"
In general, a touching theme for discussion with friends gallerists

Silent Sapa, " discussion " is not the word , discuss , when something is unclear ... In my opinion, is " pounding the water in a mortar " ...
Those who feed on it , "discussion" (bad - good markets) , with absolutely no need to .. ( just not interested ) .. interesting money and technology to get ...
This is a long time ( like 2x2=4) clearly ..

This is the world , such rules .. ( "Satan reigns there , and people die for metal .." )
Strange , unconstructive article .. What a childish whining .. ( IMHO)

artcol 25.07.2011 11:09

Цитата:

Сообщение от Artem (Сообщение 1718973)
Because the whole rickety structure is based on ignorance and lack of culture of new buyers .

Have fun . It was always and everywhere , the art - it is an illusion , but illusion is ubitelnaya . There's generally a lot of humor, and therefore this position is a losing .

In general , the article is purely instrumental - a group of art- business raises some idea as the flag and carries it in the name of fighting for the ideals (such as missing tag strike), I beg your pardon , market share , which also does not add to it ...

олег назаров 25.07.2011 11:42

iside, BRAVO!!


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