- Indeed, if we look at the period
since the fall of 2010 until this summer, the
it's time for Sotheby's has been successful with
all points of view: financial,
statistical and reputational. This
contributes to a range of reasons: growth and
inflation, and awareness
Investment buyers
attractiveness of art, as well as the fact that
auction houses by reducing the number of lots
have relied on qualitative and
provenansno-perfect things. Moreover,
this approach works in all segments of the art
market, without exception: June auction
contemporary art brought to Sotheby's 380
million dollars, a collection of German
Christian art Durkheim - 100
million dollars, auction
"Impressionist and Modern" - 181
million, and "Old Masters" -
76.5 million dollars. New trend
was the increase in prices of painters East
Europe: Czech modernists from the collection of
Hasco collected a record 18 million
dollars.
- Profit growth does not help the removal of
monopoly in the French market. C
ending the monopoly of Drouot-up
2010 they had disappointing
Indicators - 9th place, giving
Austrian and Chinese auction
home. This is your handiwork?
- Role of the Parisian trades actually
increased. Auctions, which holds
Sotheby's in the French capital, acquired
independent value, while still
a few years ago Paris was seen
only as a rich source for
London trading. But from the beginning of the twenty-first century,
the time that ended the monopoly of
national auctions, it is more than
10 years and the results of the auction in Paris in 2011
hardly connected with the abolition of the French
protectionism. Rather, here goes
talking about the new economic realities:
may invest in the product
art made in the euro area, seem to
customers more profitable. Maybe
play the role of tax and especially the Euro-
zone.
- Contemporary art market is stronger than all
"Dipped" after the crisis (prices fell
50-70%), but the leading auction results
auctions over the last year
indicate, at least, of his
triumphant return. Or is it
temporary remission?
- You can talk about a return
contemporary art practice on the price level
2007 (peak prices on the art market for
its history). Played a major role
Buyers from China, but rather from the
Members BRIC countries with a thriving elite
developing economies are investing
means in the art market. And since modern
art - it's a fashion trend, and it
international, then automatically
triggered a "herd instinct". This
contributes to the fact that the global efforts
pr-industry aimed at promoting
Contemporary art in all possible
ways. In this investment
component of specific art objects
does not always ignored. In any
case, the judge of how beneficial
will invest in one or another
contemporary art work will be
judge no sooner than ten years.
- Mass passion contemporary art -
it is a feature of our time?
- Not at all. Art fashion addicted
always. Collecting was
essential component of life
first style aristocracy,
then the big bourgeoisie. What is new is
fusion of contemporary art and
media industry, pr, and a museum-art gallery
infrastructure. This marketing
pressure on members of a wealthy
class in the era was doelektronnuyu
impossible. Existing Industry
production and maintenance of lifestyles
working through the format given by
modern design, architecture,
technology, music, and it is very
difficult to write something other than
contemporary art. Before a person
the question arises: if it lives outside active
developing society, gets stuck in
past, or is subject to the dynamics of
contemporary, including art.
Simply surrender to the powerful and
strong contemporary art.
- What is happening with Russia
Art collectors and investors?
- On the one hand, because of the obvious
lack of quality Russian
works of art, collectors
switched to the other segments (with
with no less passion with which they
bought Russian art in the late 90's
years). Russian money to buy
Impressionists, Modernists, a little
less of the old masters. On the other - if
follow the statistics, the number of Russian,
who are buying Russian art, yet
more than the Russian, who made a bet on
foreign artists.
- Why is that?
- Choice of buyers, in my opinion,
directly related to the level of his wealth.
Owners of medium-sized states are still
focused on Russian art. But
Some of the published and the shadow
Forbes Lists collect supranational
Collection: buy all the representatives of
a certain direction, regardless of
national school. Those collectors
that had previously been active in Russian
market began to buy non-Russian art.
I think that is important is
diversification of risks in connection with
apparent migration of Representatives
big business abroad.
The only segment that buyers
from Russia, while ignoring - contemporary
art, - the auctions of Contemporary Art
Russian almost did not return, though
domestic sales are.
- What will happen with the famous Russian
trading, when high-quality Russian
art almost does not remain on the market?
- I think it will not soon up to full
wash-out of Russian art market is far,
In addition, all the time is rotated, some
Names come and go, something is growing, and that-
it falls in price. Sotheby's took
an obvious course to improve the quality
works by reducing the number of lots.
In addition, despite the fact that within
Russia most important
works of art included in
State Museum Fund, many
Russian Art emigrated to the West.
This collection of exiles in the U.S.,
Latin and South America, Europe, and those
works that were created
artists who left after
revolution in the West. Even in the Soviet
time of many Soviet artists
(Deineka, Pimenov, Samokhvalova)
sold in the West, not to mention
nonconformists, who were taken for
border diplomats and journalists, and are
themselves went to Europe and the USA. And since
Russian art, no foreign
museum did not collect systematic, the free
Sales remained quite a few things.
We only need to enter them into circulation. Sotheby's
actively and successfully searches
this art.
- A couple of years ago there was a loud buzz
around the social realism of 50th-70s,
expected significant spikes in prices, but
Now nothing like this happens.
Why?
- Many people put on social realism, and in the 90
years of "carder" massively bought
heritage known and anonymous
Artists of the Soviet era. In the market of all
this ideological luxury is present in
abundance. Was and is the number of Russian
auctions, which have built their
concept on the idea of ​​price increases
social realism, for instance Gallery "Shishkin"
or "Sovkom." But social realism as a style
may be interested only in their
exotic, and the true value
have the great artists of the time. It
Deineka, Samokhvalov, Pimenov, Istomin -
the list is long. The market will sort and
calibrate their new heroes, and then
perhaps these artists will be
collect targeted as they are now
gather the "Jack of Diamonds"
or "Blue Rose". The next step in
I think that would be of interest to a significant
figures 60s, Viktor Popkov
Natalia Nesterova ...
- What are the main trends of the auction
life?
- Who changes the traditional paradigm
art market: there is a blurring of boundaries between
auctions and galleries and auctions go
beyond its traditional activities
- Collection of collections, assessment,
Publishing directory. Throughout
several years, expanded their auctions
gallery component, and the result is not
have to wait long business companies
much rooted private transactions, their
results have a significant effect on
financial performance. In addition,
specific tax legislation
different countries, and the complexity
relationships on the art market have led to
Moreover, as sellers and buyers are increasingly
choose non-public sale, when
effectively used marketing
might lead to an auction house
profitable sales, information about which
receives only a range of specially
selected potential buyers.