How to unleash the artist
 

What advise to buy? Many pictures yet unknown artists? Suffice paintings have a more serious artists (for example, those who have already exhibited abroad, who have catalogs, awards, etc. but let's say even a small scale) or buy one thing for example ...

If possible a few words about how, when the artist becomes a buy.

Thanks in advance!

[COLOR="# 666686"]added 27.08.2008, Admin[/COLOR]
The theme «How to unleash the artist bis» You can read a translated article about the ways of promotion of contemporary artists.

missart,
In my opinion, (I was not too experienced:)) have the option to buy inexpensive works of little-known artists (under two conditions: that they liked you, and that they had some sort of auction history). Next - one of two things: either try promotirovat their own or simply wait, as the market grows.
For example, sympathetic to me, very lyrical, loose rose on one of our auctions (real sales), four times over the past two years (from 2 to 9 tys.r.), on the other - prices for his work less, although the absolute magnitude much higher. But in any case - is a significant increase in percentage terms.
(admittedly, like mathematics is not too correct, because the picture - piece "goods" from a strictly individual properties. Nevertheless, the trend reveals).

  Joseph, a little-known reason?
  If you do a realistic painting, you can find and inexpensive, popular, distinguished artists of the USSR, Russia, the post-Soviet countries, artists, 50-60gg, prices for such artists is rising rapidly, there are sales statistics, monographs, living Including relatives with attribution are no problems, and the prices are very dostupnye.Est art dealers who do this ..

Eugene,
In principle, I had it in mind. Moreover, not only in realistic painting. Personally, I do so. Though not popular yet. But it deserved.
Very interesting for the funds guaranteed authorship, the prices themselves are growing. And if most promotirovat - grow much faster than the market.
Although I am interested in is to take all of the unknown, if only to lay the soul. In case of success - the maximum effect (including - moral, "took out" a man of "forgetting" in the event of failure - the minimum losses (although fun get in both cases).
However, most of the unknown just growth shall not get, just need promotirovat. What I'm trying to measure the forces do.

iosif, very curious how you do it alone?

Promotion, as I imagine, could be as follows:

1. Make artist's website on the Internet, and actively promoted. Participate in the deliberations of the specialized forums like this, where unobtrusively advertise this artist.

2. To organize an exhibition of the artist in a decent (well-known and visited) the site and advertise it well - to ensure publication in a special press, the Internet, published a catalog of the exhibition, to arrange exhibition, invite the right people and generally arrange attendance at the exhibition, etc. After the opening of the exhibition again advertise the fact of its opening and passing, to arrange publication of exhibition reviews and reviews of it on the Internet, etc.

3. Publish a book about the artist and try to propagate it by all means available - through the Internet, through retail outlets in the right places, etc.

4. Finally, try to interest any galleries, art dealers, collectors in the prospects of the artist and try to promote it with them.

The second and third points require sufficient funds, especially the second.

There is still something that I missed?

Nik, you did a good business plan for the artist.
Art dealer, collector may be doing it if the artist has died, to redeem all the work, archives, then this plan interesen.Da, it is desirable that the artist was honored and popular.

About two years ago to hold an exhibition in a decent gallery worth $ 20 000-25 000, now probably more. So it's not quite minimal losses in the event of failure. Press too, just not write.

Nik,
The last 18 years - I am a professional advertiser. Painting - this is my hobby. The truth seems to be stronger than a profession:)

Your plan is good, but it should be brought to the specifics (except, perhaps, use to advertise on this website)

The procedures are standard: the allocation of principal and additional target groups of your recipients, development of the concept of promotion (including, what differentiates you from those dealers), the creation of promotional and advertising materials (tools), the definition of communication channels through which these materials to reach these target groups. The formula is standard, the implementation whenever individual.
Yes, another important point: the advertising campaign does not end up as long as the dealer deals for this product. "Seasonality" is admissible, termination - no.

And of course, the rights of Eugene, referring to the quantity of "goods". Because overhead costs per unit of product (or the act of sales) are divided by the value of RK count of goods.
Forgive me for the introduction of "me" in the holy temple of art:)

Regarding mechanisms, besides those mentioned them yet the sea: for example, scientific or pseudo-scientific conference on the author, articles in foreign journals, their release (which I prefer more), charitable PR-actions, mobile stands for quick presentations and, conversely, permanent presence in the right places, souvenir products (promotional copies, calendars, cards, etc.). The latter, incidentally, may be not only costly, but profitable.

Hopefully not tired longueurs.

If you like, two weeks later, after the holidays, going to give you a textbook on advertising.

On the most important question I almost forgot to answer. Yes, of course, this requires investment. But, in my opinion, significantly lower than if you buy the product already promoted the authors.
Plus - so nice to do everything in their hands, adding to the talent of the artist's own skills are some more:)


P.S. I have a plane a few hours, if you do not have time to answer any questions, do it in two weeks.

Konstantin, Leonid Shishkin (gallery Shishkin), after the death of Academician Nalbandian DA (mid-90gg), bought all that you can archive, and now has the largest collection of his paintings, exhibited little, holds exhibitions. Once purchased, all worth a penny, but now?? (One picture Nalbandian D.A.potyanet average amount paid by Leonid probably in the 90-ies for the whole huge collection).
http://www.ng.ru/antiquare/2006-10-1...albandian.html

Konstantin,
All true. But there are other options. I have repeatedly provided space for free. This is not necessarily DB gallery. It is important that the recipients of the chosen target group was enough.