Rothko prices - a consequence of psychological techniques (manipulation), based on the use of human cognitive biases, especially the herd instinct:
http://en.wikipedia.org/wiki/Cognitive_bias
By its nature, formed by thousands of years, people - gregarious mammals, it tends to take the view, and follow the behavior of the majority to feel safe and to avoid conflicts. These people - about 98%, only 2%of people are more or less able to think for themselves (critically). With these numbers and the characteristics of the human psyche are familiar large speculators financial market that simple receptions can form a long and strong upward or downward trend in any of its financial assets. For example, an influential investment fund (puppeteer), bought a large stake in the company X, includes the work of journalists under the control of the media, analysts, anchors, etc., creates the necessary background information and on this background methodically continues to buy shares of X, which leads to a stable raise their prices. After some time, part puppeteer is not required - the existing trend picks up the crowd and all the other analysts (art), which firmly believe that the stock X is very promising, will grow for a long time and that these findings - the result of their own research and conclusions. Rising prices lead to more demand for action on the part of many investors and funds that ultimately raises the prices literally through the roof, sometimes in the thousands. The entire process can take years. At the peak demand Fund, organized fraud, merges its shares (picture) thirsty crowd and lose interest in the subject.
Exactly the same technology used in creating demand for products of Malevich, Rothko, Warhol and other debris, the real artistic value of which is approximately at the same level as the migrant workers painted wall of a public toilet. At the peak of the stock bubble of high-tech companies (the so-called dot-com) in 2000 heard a few voices able to think critically of people who said that the current prices - this is nonsense and consequence of elementary manipulations, but they immediately threw tomatoes famous high-paid analysts with Harvard and Oxford diplomas . Today, just as in the ability to think critically upon by large crowds of people, "art", which, because of the primitive own thinking religiously convinced that they saw something special in a frank and daub that these works is the art and the cost certainly exceed cost of a roll of toilet paper. Themselves, "contemporary artists", by the way, are well aware that they vparivayut candid stuff.
But we must pay tribute to the organizers of these scams, scam does require a certain talent and relatively severe initial investment. Now inflate new bubbles in the sector of "art." For example, the image:
http://www.christies.com/lotfinder/s...&viewType=list