April 5 at the presentation of RIA Novosti Moscow Film School, and after five days at the Center for Design ARTPLAY announced the creation of a new school of architecture MARSH. Both projects were declared to be independent, but are developed in close partnership with the British Higher School of Design, formed nine years ago. In "The British" there is a school of computer graphics Scream School, where you learn to do special effects in movies and on TV screen saver. All four are now part of the institute into a single consortium of art schools and for all of them, anyway, is worth thirty-year figure of Alexander Avramov.
"Ten years ago I worked in the creative agency and felt a serious shortage of personnel, - says Alexander, director of the British Higher School of Design. - Problems with projects and clients were not, but looking for a good designer was leaving plenty of time. " So in 2003 he had an idea for a new school of designers that would teach students according to European standards. For 9 years BHSAD evolved into a leading design college in the CIS, where both are around 2,000 students from more than 10 countries of the world, and teaching staff handled over a hundred people. After three moving, the school settled at the Center for Design ARTPLAY, which covers an area of 5000 square meters, which are modern shops, cafes, and studio Art Lebedev.
The rapid development of private initiative BHSAD occurred against the backdrop of stagnation in public schools. "I have a couple of years ago came to the degree of protection in Stroganovka, so there is no toilet in the hot water, no dryer, no paper, no soap, and repairs, apparently, did the last time when the Soviet Union" - angered by Avramov. British School in this respect is exemplary: annually updated interiors and expensive modern equipment in studios and computer labs. Here, for example, in the center of the layout for industrial designers is one of the few in a costly 3D printer and laser cutting machine. Abram was also able to attract teachers and practitioners from the advertising industry, and now the diploma "Britain's" most recognizable in the market.
The field of education in the field of design is successfully captured, and now the young director turned his attention to new areas: film and architecture. When BHSAD for the second year running the school Scream School, which teaches specific subjects such as "compositing" and "Motion Design". These professions and faculties are not in the registry of the Ministry of Education, and the demand for professionals in the industry post-production is very high. These are the people doing special effects in movies and on TV screen saver.
"The basis of our programs, we took the Canadian Vancouver Film School, who work for Hollywood, train specialists in the field of computer graphics - the director of Scream School Circassian Catherine Zadeh. - Nothing of the kind VGIK. " On the basis of its schools have also launched the first faculties of "Game schedule" and "game design" preparing professionals for the computer games industry.
Starting this year, Circassian-Zade led the Moscow Film School, which will eventually become the main competitor of fighting positions. In the Board of Trustees includes MSHK Mark Lolo, the president of "Central Partnership", Dmitry Rudovsky, CEO of "Art Pictures Studio," Sergei Selyanov, CEO of "STV" and others. While announcing a scenario producer and faculty, but next year the school will be constructed film set, and open courses for operators, art directors and film distributors.
Management Institute of Cinematography, the famous movie of the University of the country with a rich history, for obvious reasons not yet perceive MSHK seriously. But the walls are seriously concerned about the appearance of the Moscow Architectural Institute of yet another architectural education center under the name of Marsh, who has been compared to a successful project, "Arrow". From left MARCHI two leading and iconic professor Eugene Asse and Nikita Tokarev.
Asse taught at the university main architectural past 30 years and is known for its innovative "pilot training workshop design." Now he, as rector of Marsh, said that "in Russia, architectural education and meaningful and methodologically divorced from reality."
Tokarev, a pupil and colleague at the ASSA workshop, has been appointed director of the Marsh. While the new school has focused on the possibility of obtaining a British degree Postgraduate Diploma in Architecture, studying in Russia (partner MARSH - Faculty of Architecture and Spatial Design London Metropolitan University). But the creators do not hide that this is only the first step.
A consortium of independent artists alike - a new phenomenon for the Russian educational market. In the UK, usually under one brand together with a half-century history of the college to solve marketing problems. In this case, the success story so far is only the British School of Design, which takes place around the pool. But Alexander Avramov confident in his abilities, and plans this year to announce the launch of the School of Music, whose director would be Dmitri Ustinov (DJ Japanese).
"In classical music education is Gnesinka and the Moscow Conservatory - he says. - But if you want to be a soul singer, to compose electronic music, or become a new Mumiy Troll, I'm afraid that you have no choice at all whatsoever. In addition to self-education. "
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