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History of the jewelry house Boucheron

Запись от Про искусство размещена 18.03.2019 в 11:14

cat-продавец and the Treasury of the Shah: As a family, Boucheron has taught Europe to wear diamonds.



They gave Europe of" diamond fever" and created jewelry, like children"s trinkets. They fascinated the Iranian shahs and Russian tsars. History of the jewelry house Boucheron is an endless take-off is not interrupted even for a second.



Boucheron from the very first day of its existence was the most progressive jewelry house. Frédéric Boucheron, the founder, was considered a man of bold and original. Already more than a half century Boucheron produces watches and jewelry, to which it is difficult to remain indifferent – respectability and extravagance in niches mixed in ideal proportions.




Diamond jewelry by Boucheron.

Creative way Frederic Boucheron was surprisingly prosperous.
the First French jewelers he settled on the place vendôme, the house at number twenty-six. The choice of location was not accidental. Beating the entire area on a Sunny day, Frederick chose the most lighted corner to the diamonds in the Windows sparkled and shimmered with all the colors of the rainbow.


Boutique Boucheron and one of the first necklaces.

For window dressing, Boucheron invited the famous decorator Henri Penone, with whom he invented the way of decorations, which can now be seen at any jewelry boutique goods were displayed on a velvet drapery. Windows of the boutique, we had to carefully guard near them was always a crowd of onlookers, spellbound by the ethereal glow of diamonds.


Brooch Boucheron.

Exactly, Boucheron made diamonds by-настоящему fashion – largely thanks to the Empress Eugenie, who sought to revive the luxurious and frivolous style of Mary-Антуанетты, and it was sparkling stones with ideal cut was particularly attracted to the Royal lady. It was the first of the famous customers of Boucheron.


Diamond jewelry by Boucheron.

frédéric Boucheron in search of inspiration and clientele, traveling the world. He was interested in the ancient methods of processing of stone and traditional stone-cutting art. It seemed to him that the jewelry in the nineteenth century, as if bogged down in a swamp, and that he had to bring this craft to a new life. In South Africa, he found the purest diamonds in India – ivory, expensive wood, rock crystal and steel blue...


Bracelet Boucheron.


The Boucheron Tiara. .

However, his first innovation he developed at home, in France. In those years, the decorations had a very difficult clasp is, of course, protect the owner from accidental loss and dexterous hands of thieves, but required the presence of the maids or men. But Boucheron felt that women no longer want to be dependent – even in such trifles. And created lock of his own design – simple and reliable, and then followed by a luxurious necklace, not requiring fasteners and with fine flanked the neck and clavicle society ladies.


Necklace by Boucheron.

In the nineteenth century, however, jewelry Boucheron loved" ladies of the night". You know the rivalry between the two French courtesans, one of them ordered Boucheron corsage, fully studded with diamonds and the other was in a restaurant, obesalis jewelry literally from head to toe...


Jewelry Boucheron.

From Frederic Boucheron, as many talented people was a strange but cute habit. In his Desk he kept a tiny casket with a secret. After talking with some-нибудь overseas guest, wishing him a good trip, Boucheron has removed the light box, opened it, and before the surprised customer had a little bird, and the melodious warble filled the room." It"s for luck!" @- talked Boucheron. And the truth of his relationship with clients was extremely successful...


Ring and brooch Boucheron.

He valued not only their customers but also employees. In a jewelry house Boucheron started his career many famous designers @- Rene Lalique, Paul Legrand, the Alfred Menu, Jules Debu and many others.


Boucheron Decoration in Indian style.


Bracelet in Oriental style.

Son and successor of Frederic Boucheron, Louis, famous for the fact that... survived. The fact that the Shah of Iran Mohammed invited Louis to assess its Treasury. To any outsider, not belonging to the Shah"s family and dared to take a look at these resources immediately beheaded. However, Louis noble Shah made an exception, and subsequently repeatedly opened to him the doors of the vault jewelry. This acquaintance greatly influenced Louis in his works appear Oriental motifs.


Zoomorphic decoration Maison.

the Maison Boucheron has always been considered a family enterprise, but the most famous of it was... the cat! Pet (and practically family!) Gérard Boucheron with the proud name of Vladimir lived in a jewelry boutique on the place vendôme, looking after the decorations and entertained clients than fabulously increased sales.


Ring Boucheron.

the History of Maison Boucheron are closely connected with animals. One of the first designers of the house began to use animal motifs inspired by ancient Egyptian and Etruscan jewelry.


Ring Boucheron, is inspired by ancient ornaments.


Ring Boucheron.

Descendants of Frederick Boucheron has expanded this" animal" range, adding its own design – watches and jewellery with animal motifs.


Watches Boucheron.

Alain Boucheron was particularly fond of natural motifs – flowers, tortoise shell, precious woods... It is under the supervision of Alain Boucheron jewelry house has become more and... perfume! Overcoming the crisis in the jewelry industry, Boucheron decided to focus on creating fragrances and has excelled in this field.


Ring Boucheron.


Ring Boucheron.

Experts of the Maison Boucheron has contributed to the development of science – they have developed a method of assessing the value of diamonds, now used worldwide.


Exotic animals in jewelry Boucheron.

the Maison Boucheron is famous for its innovations – they invented the watch with the interchangeable straps. Before anyone and had not occurred such a simple idea!


Alexandra, in the tiara Boucheron.

A monarch could not resist the radiance of the jewels of Boucheron. Russian emperors Alexander III and Nicholas II were ardent admirers of Frederic Boucheron. Queen-мать Elizabeth II and her son Prince Charles is also not left behind.


Tiara of Queen Elizabeth II.

Legendary tiara from Boucheron, created for the Queen of England, Prince Charles gave as a wedding gift to his second wife, Camille. American rich people are the families Rockefeller and Vanderbilt! American movie stars also can"t resist the temptation to buy jewelry Boucheron.


The Boucheron Tiara.

Text: Sofia Yegorova.

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