Galereinaia struktura.
Posted 25-02-2010 at 13:21 by AlexanderG
Predstavliaiu triohstupenchatuiu strukturu galerei:
1. Zal - vhodiat vse, vystavliaiutsia razlichnye hudozniki, 1 vystavka v tri-chetyre nedeli.
2. Zal - vhodiat tol'ko liudi reguliarno poseschaiuschie galereiu, ostavliaiuschie $ 10.000 -15.000 v god.
Vystavki horosho izvestnyh hudoznikov, sbornye vystavki vtorichnogo rynka.
3. Zal - direktorskii zal. Tol'ko izbrannye klienty, ostavliaiuschie, skazem, $ 100.000 v god.
Nebol'shie vystavki ochen 'izvestnyh hudoznikov, serioznye raboty muzeinogo riada, vtorichnogo rynka.
Vdova Kliko, ikra, muzyka itp.
Nu eto ideia vkratse.
Ideia prishla v golovu, na kontrastnom sravnenii galerei v USA i Au. Dva raznyh podhoda, vkliuchaiaschii i iskliuchaiuschii.
Gibrid mozet srabotat '.
Nu kak?
1. Zal - vhodiat vse, vystavliaiutsia razlichnye hudozniki, 1 vystavka v tri-chetyre nedeli.
2. Zal - vhodiat tol'ko liudi reguliarno poseschaiuschie galereiu, ostavliaiuschie $ 10.000 -15.000 v god.
Vystavki horosho izvestnyh hudoznikov, sbornye vystavki vtorichnogo rynka.
3. Zal - direktorskii zal. Tol'ko izbrannye klienty, ostavliaiuschie, skazem, $ 100.000 v god.
Nebol'shie vystavki ochen 'izvestnyh hudoznikov, serioznye raboty muzeinogo riada, vtorichnogo rynka.
Vdova Kliko, ikra, muzyka itp.
Nu eto ideia vkratse.
Ideia prishla v golovu, na kontrastnom sravnenii galerei v USA i Au. Dva raznyh podhoda, vkliuchaiaschii i iskliuchaiuschii.
Gibrid mozet srabotat '.
Nu kak?
Total Comments 22
Comments
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A kak dobavit 'druzei i znakomyh druzei? Navernoe po rekomendatsii?Posted 25-02-2010 at 13:28 by AlexanderG 
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Alexander, you need to go to your room. On the left is a column - contacts - friends and acquaintances. Press. Next in line at the bottom to inscribe nicknames participants and add them as acquaintances or friends.
I am glad at last! Congratulations!Posted 25-02-2010 at 13:57 by iside
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It is three rooms in one gallery?Posted 25-02-2010 at 14:16 by Кирилл Сызранский
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Da, tri pomescheniia, mogut idti "vagonchikom".Quote:Originally Posted by Cyril Syzransky
This three rooms in one gallery?
Nu i eschio, konechno, sklad. Sviataia sviatyh.Posted 25-02-2010 at 15:06 by AlexanderG
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Takoi metod, na moi vzgliad, mozet podstegnut 'aktivnost' pokupatelei.
Posted 25-02-2010 at 15:07 by AlexanderG
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I am Reale even I can not imagine a situation where gallery owners would refuse to let the client in any premises after the first picture is even any appreciable purchase.
Besides, there are customers who buy only expensive and good pictures. And doing it quite rare. That is, do not weather in the gallery. But they were painting the first hall is no a priori interest. Refusing to income?
In general, I think that Americans are good, Russian - death.Posted 25-02-2010 at 15:24 by Причал
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V USA vo mnogih galereiah, esli vy ne postoiannyi pokupatel ', kartinu vam ne prodadut, soslavshis' na to, chto ona uze pripisana k kakoi-to kollektsii, ili muzeiu, itd. Da vyzyvaet serioznuiu zavist '. Ochen 'hochetsia prodavat' art takim obrazom. Den'gi? Vashi den'go zdes' ne rabotaoiut ... Vot by otygralsia .
Posted 25-02-2010 at 16:15 by AlexanderG
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If you can once again about the difference between the approach in the galleries and USA Au.Posted 25-02-2010 at 18:34 by Peter
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"1. Zal - vhodiat vse, vystavliaiutsia razlichnye hudozniki, 1 vystavka v tri-chetyre nedeli.
2. Zal - vhodiat tol'ko liudi reguliarno poseschaiuschie galereiu, ostavliaiuschie $ 10.000 -15.000 v god.
Vystavki horosho izvestnyh hudoznikov, sbornye vystavki vtorichnogo rynka.
3. Zal - direktorskii zal. Tol'ko izbrannye klienty, ostavliaiuschie, skazem, $ 100.000 v god. "
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Alexander, in Russia, in principle, and work (antiques, art galleries), there is always a couple of rooms: one large for the "people", the second for regular customers (it usually expensive and the best things)Posted 25-02-2010 at 21:51 by Евгений
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Evgenii, a mozet eto ostalos' v Rossii ot poniatiia defitsita?Quote:Originally Posted by Eugene
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Alexander, in Russia, in principle, and work (antiques, art galleries), there is always a couple of rooms: one large for the "people", the second for regular customers (it usually expensive and better things)
V USA eto iskusstvennoe sozdanie defitsita, mol kartin na vseh ne hvataet.
Ili - eto takoi serioznyi hudoznik, chtoo ogogo!Posted 26-02-2010 at 00:57 by AlexanderG
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Peter:Quote:Originally Posted by Peter
If you can once again about the difference between the approach in the galleries and USA Au.
USA - exclusive
Au - inclusive.
Inclusive - prihodite vse, my vsem rady, my vsem ulybaemsia.
USA - naoborot.Posted 26-02-2010 at 00:58 by AlexanderG
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USA - exclusive
Au - inclusive.
Create a sense of elitism, tradition, university closed societies?Posted 26-02-2010 at 01:01 by Кирилл Сызранский
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Sovershenno verno. Eto kak s sumkami ot Hermes, vy ne tol'ko dolzny zaplatit 'ochen' vysokuiu tsenu, no i eschio dolzny podozdat 'neskol'ko mesiatsev.
Vo mnogih otrasliah eto dvizenie nachinaetsia, no ne vo vseh prizivaetsia.Posted 26-02-2010 at 02:37 by AlexanderG
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Eto mne napomnilo, kstati, odnu stat'iu iz USA galereinoi praktiki. Nazyvalas' ona "Nikogda ne razgovarivai s klientom". I daiotsia razviornutoe obosnovanie exkliuzivnosti.
Kak napisala Prichal, chto amerikantsu horosho, to russkomu smert '.
Hotia, esli galereia ot prodaz ne zavisit, to mozno i tak. Liudei iz anekdota o galstukah hvataet .
Posted 26-02-2010 at 02:42 by AlexanderG
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Evgenii, a mozet eto ostalos' v Rossii ot poniatiia defitsita?
Alexander, the deficit is gone, only the psychology of sales ... very simple.
Commerce is always building relations with people, you need to each find their own approach.
Alexander, in general, success in the art business depends largely on the idea, and 70-80%of the Portner, staff cabin.Posted 26-02-2010 at 07:50 by Евгений
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Soglasen, hotia vsia informatsiia seichas est 'svobodno v internete, ei vsio ravno malo pol'zuiutsia.
Da, u raznyh pokupatelei, raznye motivy, i sootvetstvenno raznye tehniki prodazPosted 26-02-2010 at 08:04 by AlexanderG
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This is as it was in Raikina "Imagine disappeared dyufsit-all go sullen, pale, .. skuchaem.Zavskladom goes, we do not notice." It's about the USA, yes? A at the end of the pathetic, "Let all be .. but let something is missing!"
Posted 26-02-2010 at 11:00 by Peter
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Absoliutno, a to esli u vseh vsio budet, vsem vsego hvataet, gde ze stimul rasti i rabotat'?
Pomnite anekdot o sosediah i zolotoi rybke?Posted 26-02-2010 at 11:33 by AlexanderG
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Customers galleries sorted - ABC analysis (Pareto principle, only, an additional group)
A - 70%of revenue
B - 20%
On-the remaining 10%
for group A will hold special shares, you need only to infa reached group B. The bait should be worthy of your customers so that the people appreciated and gladly gave the money.Posted 10-03-2010 at 19:17 by Remi
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Soglasen polnost'iu, tol'ko my pol'zuemsia eschio bolee prostym printsipom: 80-20.Quote:Originally Posted by Remi
Customers galleries sorted - ABC analysis (Pareto principle, only, an additional group)
A - 70%of income
B - 20%
On-the remaining 10%
for group A will hold special shares, you need only to infa reached group B. The bait should be worthy of your customers so that the people appreciated and gladly gave the money.
20%pokupatelei prinosiat 80%dohoda.
Naschiot primanki vy toze pravy, no eto ne vsegda kartiny.Posted 10-03-2010 at 19:30 by AlexanderG
