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Investing in Art Share your opinion about the profitability of investments. |
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24.12.2013, 14:16 | Язык оригинала: Русский #1 |
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Russian art market for contemporary art in terms of marketing
Publish a second article devoted to marketing the art market. Since the article was written " in the footsteps " of practice , it is hoped that it will be useful to some readers .
I would appreciate constructive criticism. Statements like "Art is not for sale ," I respected , but in this context it is not interesting. All members of the forum - Happy New Year! Joseph Published in number 4 of the journal " Knowledge. Understanding. skill " Reference is required . Russian art market for contemporary art in terms of marketing IA Goleman ( Moscow University for the Humanities ) The problems of the Russian art market of contemporary art from the perspective of a practicing marketer. The basic marketing problems the main market operators : artists and art dealers ( gallerists ) . The definition of art as a commodity . The applicability of the standard marketing procedures in the Russian market of contemporary art. The basic differences between specific art market from other market segments Keywords: art market , artwork, product marketing, marketing mix , marketing, art, commercial promotion of art works and their authors. Russian art business inherent surprising paradox : the art market, undoubtedly exists ( there are times its many participants and there are numerous , sometimes very costly , transaction ), but the art marketing, and, accordingly, the commercial promotion of the art facilities , in fact absent. Evidence brought by the phenomenon of many. For example, one of the most prominent in the Russian art business sites [1] still vigorous ongoing debate on whether it is possible mutually beneficial cooperation of the artist and gallery owner (ie, the manufacturer of the goods and the seller). Such questions have been a hundred years removed as in other sub-sectors of the market. In Russia it easy to find a lot of professional artists nebestalanny that the age of forty , that is, after two decades of professional activity , with shops and piles filled their paintings have neither their own exhibitions, printing or presentation of their work , or even their presence on the Internet, not to mention own commercial representative. Strange to imagine that in this way enters the market any other product - because the market is , by definition, the environment in which supply exceeds demand . This approach virtually guarantees a market participant business failure . In the case of most of the artists and all the situation . Is that the fact of bankruptcy does not occur, because the real purpose of the artist as a rule is not a market concentration, and continued his creative existence , even if the material at the lowest level .
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25.12.2013, 00:30 | Язык оригинала: Русский #2 | |
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Clothing brand picked the wrong <! - ~ 1 ~ -> Any other special remarks none <! - ~ 1 ~ ->) |
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25.12.2013, 01:59 | Язык оригинала: Русский #3 | ||
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The author : and we have where the market for contemporary art is? Where operate successfully understand the essence of marketing processes and control algorithms ? Where , tell me? tyknite finger or at least show the direction of the hand - "there." And then I have the impression that the contemporary art market operators traded somewhere or in a parallel world , or possess more skills and conspiracy. <! - ~ 1 ~ -> |
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25.12.2013, 08:57 | Язык оригинала: Русский #4 |
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It is a pity that the author did not pay attention to my remarks about the first film , considering their apparently " non-constructive criticism " in the spirit of " art is not for sale." And kept a false premise for the second article.
Over the previous article , I have drawn attention to the fact that art is ( currently ) is not a commodity in the scientific sense , ie nature . ( I certainly could be wrong, but it was , in my opinion , the only theoretical objection to the discussion of the first article. The remaining comments were like " But Bob sells more." ) Based on the non-market nature of art automatically to carry on trade in works of art terms and techniques of marketing pointless. Therefore, the art market turnover and prices - lame because many traders do not want to (or can not ) understand what they sell , and try to trade "by weight ." Pointless teoretezirovat about a phenomenon , if not detected original nature of this phenomenon . For example marketing question: why artists do not want to sell the painting for 500 if formal cost "production" made 150 ? This does not answer the commodity logic. Can I answer this question in the logic of marketing? |
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25.12.2013, 09:45 | Язык оригинала: Русский #5 | |
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Turns 4th artists were tasked to paint small - party product . Unexpectedly failed . Surprise was true until the 2nd . Found 5th , who finally managed to overpower the sample, but requested 2 times more for excessive work . End of the story : just found a responsible girl with the rudiments thin. skills and , incredibly , but she did. Conclusions some of the history - herd "artists" that roam the expanses Sovdepiia are often artists only in their brain and documents on education. What's in their head when they do not want to sell something for 500 , although the debris around 500 , I have long ceased to think . Maybe when at least one of them will come in time to meet again, I 'll start this process in the context of the buzzwords of " marketing ." |
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25.12.2013, 12:30 | Язык оригинала: Русский #6 |
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25.12.2013, 17:59 | Язык оригинала: Русский #7 |
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Wladzislaw, why is the example of the Barbary wrong ? Personally checked by an example: if the price of the "true " 26 Dresses transport , price -quality fakes about 6 mp and analog " but neym " - 2-3 mp . That's worth the name. By the way , do not fake branded goods for next season will be at least half the price without becoming worse. It is also part of the brand's life . " Just" dress will lose less in price .
Added after 8 minutes Cyril Syzransky, I do not really understand the question . Is there a market ? Yes, there is . This product is made , the transaction takes place with him . Can I participate in it, not knowing the basics of marketing ? Possible . Participate as <! - ~ 1 ~ -> Can I make good money at the same time ? Also probably possible, but extremely rare. Using the same laws and procedures of marketing, is incomparably easier to make money , which is also confirmed by the practice , including my personal . That's what I wanted to bring to the public . Added after 12 minutes Sergey burly, I thank you for your opinion, but I really believe that to discuss the question of whether art item is pointless, if we sell them. Certainly is. Of course, with the specific differences from a plurality of other products. But - while remaining marketable commodity. Последний раз редактировалось iosif; 25.12.2013 в 18:11. Причина: Добавлено сообщение |
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25.12.2013, 18:13 | Язык оригинала: Русский #8 |
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iosif,
I have no "Porsche" or "Bentley" . But I try to buy quality clothes ( Corneliani , Zenya , Canali , etc. there are brands and easier) , Barberi is also present in the form of a suit and coat <! - ~ 1 ~ -> . My analogy on your machine would - Gucci ( also quite pop -mark) and Bryony . Versace and other Digue - is steep firm in the representation of boys in sports. pants and sneakers . A Barberi not up to Bentley. |
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25.12.2013, 18:17 | Язык оригинала: Русский #9 |
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Fed, in your parable is also a lack of marketing knowledge from the artists. Well, and may even then <! - ~ 1 ~ ->
On the correct procedure they need to sell at 500 ( at a cost of 350), and part of the difference to invest in brand - Building, the next time to sell at 600. And so on . But it should be able to . Or so : it should study |
Этот пользователь сказал Спасибо iosif за это полезное сообщение: | AlexanderG (28.12.2013) |
25.12.2013, 18:39 | Язык оригинала: Русский #10 | ||||
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And it just yet , will continue much worse , the current passing year next year in Russia will be called more or less successful in 2014 on trade date will be easy to forget. Added after 19 minutes Цитата:
Try it now to start selling saddlery goods. You many naprodaete harness reins , harness arcs rawhide bibs , collars , bridles me your front strap , halters , girth , Schley , girths , traces , etc.? Much? With knowledge of the laws of marketing even ? And whips and stacks as you sell , and cavalry Redington camisoles and yes white bridge for dressage ? Последний раз редактировалось Кирилл Сызранский; 25.12.2013 в 18:58. Причина: Добавлено сообщение |
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